Digital Services

Enabling Technologies

• your brand is a powerful asset, a remarkably significant sales and conversion acceleration tool. Whether you are revitalizing an existing brand or launching a new one, relevant branding aligned with your business goals is much more important today. Digital media provides great opportunities in terms of creating multiple touch points with the customers but at the same time, it brings enormous power in the hands of customers. If you are operating strategically, customers can become your brand advocate leading to flourishing business outcomes
• Supported by our concrete technology foundation and UI/UX capabilities, we transform your vision in a powerful brand cultivating meaningful connection with your audience

Our Branding services cover:

• Brand Positioning Strategy and Consulting
• Brand Identity Design (Logo, Style guides, Iconography)
• Brand Visual Communications
• Architecture diagrams and wireframe prototypes based on digital brand strategy
• Creating unique and interactive experiences for audience engagement

UI/UX Designs

• KATAM's UI/UX CoE focuses on our customer needs to create meaningful, persuasive interactions across channels. We convert ideas into proof of concepts and have years of experience in building websites, interfaces, mobile apps, and applications which are user-friendly, mobile, and scalable
• Our enriched design process integrates various functions, beginning with the deep understanding of user needs that helps in accurate persona mapping. Our design capabilities incorporate different needs of the clients ranging from various industry verticals, geographies, and also inculcate cultural and human quotient. We approach every project with a fresh aptitude
• At KATAM, our approach to UX design puts users first. Our UI/UX design approach is generally customized based on the client requirements, budgets, time constraints, go to market plan, and any other business consideration. We follow a lean UX program with a balance in user research, prototyping, mock-ups, usability testing, and required design documentation. This helps in keeping things practical, actionable, and cost-effective while delivering the quality and well-researched design decisions

Content Management

We bring together our deep industry expertise, technical capabilities and experience with leading vendors to build and deploy the best tools for your content management

Our Content Management services include:

• Web Content Management (WCM)
• Portal platforms design and architecture services
• Digital Asset Development and Management
• Development of reusable frameworks and solutions
• Development of custom workflows and business process applications
• Portal infrastructure, platform and solution components
• Legacy portal migration

We start by assessing your current CMS capabilities including compliance, versioning, metadata etc. to be able to create a holistic strategy framework for addressing your specific needs and pain points

The following characterizes our content management services:

• KATAM offers document management services which help in managing and accessing documents in various e-formats
• KATAM provides support for creation of enterprise content and migration of content to the new CMS/eCMS
• KATAM's CMS tools are used as web-based applications that help website administrator to update their website content through a rich text environment
• KATAM offers enterprise content management services through custom CMS implementations or third party CMS and eCMS implementations

Digital Marketing

Emerging trends in social media, search, mobile, data analytics, and cloud are transforming the traditional style of marketing. Our digital marketing services are amplified by our unparalleled expertise in technology and focus on customization and creativity

SEO Services

• KATAM's SEO services dig deeper into the genetics of your website and enable it to gain the relevant traffic of your target audience. It is said that "Google will only look up to you once you have gained everyone's respect". Getting found and favored by search engines is extremely valuable for businesses. Especially visitors who find your website through organic search are highly targeted. SEO is a process of re-engineering every aspect of the website so that it is available to the potential customers. We focus on organic improvement of the three pillars: Visibility, Relevance and Authority
• Website design is essential for effective SEO campaign. Having well designed website is important as it makes your visitors comfortable and they tend to stay longer on your web pages. At its core, SEO is a technical process. Under on-page optimization we ensure that your website is technically robust and efficient. Each page and its elements and site performance is optimized as per SEO best practices. Even though visitors do not see coding, from search spiders perspective coding should be clean and efficient. The most important part of on-page SEO is the quality and relevancy of your content. We ensure that content is engaging and optimized for search and user experience
• The art of off-page optimization is not just about link building. As the next step of our search engine optimization services, we run targeted, content based campaigns for earning relevant inbound links from high quality sources. With dynamic content and outreach campaigns, we build links which bring you better rankings and high quality traffic
• Another very important aspect of our SEO service is taking care of your online reputation. Your search results, especially the first page search results are responsible for either making or breaking your brand. With our reputation management practices, we ensure that your brand image is prominent

Social Media Marketing

• KATAM enables you to build your online presence and community aligned with your business objectives leading to brand loyalty and advocacy
• Today marketing has become much more complicated due to ever-changing matrices of channels and technologies. Your customers could be present anywhere, flocking to blogs, social media networks and online communities. Social Media has become an integral part of digital marketing and social media sites like Facebook, You Tube, and Twitter have huge traffic businesses can leverage. Buying decisions are no longer based on traditional media like print advertisement and television rather they are heavily dependent on the word of mouth promotions, referrals and recommendations. All these channels are utilized very efficiently in social media. That's why at KATAM, we develop strategic social media campaigns to spread awareness and positive conversations regarding your business, products and services organically
• KATAM social media optimization services enable you to build your brand, reach potential customers and engage existing customers. At KATAM, we focus on external as well as internal brand communication. Internal communications are generally ignored; however, we understand the importance of customer as well as employee engagement with the brand. Hence our social media programs are focused on internal as well as external brand management

Our comprehensive social media services include:

• Competitive analysis including comparing your online presence with your competitors
• Developing a social media ecosystem for your brand
• Targeted campaigns to expand your social media network
• What to post? When to post? Which format?
• Regular content development and distribution over social media
• Community development
• Ongoing social media monitoring
• Managing reviews, recommendations and conversations about your brand
• Periodic reporting

E-commerce

With capabilities across a wide range of technologies and frameworks, we offer E-commerce enterprise and SMBs solutions simplifying the complexities of global commerce. Our differentiated eCommerce services enable our customers to open up sales channels such as web and mobile and help them create responsive, dynamic, personalized, and scalable e-commerce systems

We offer a full range of services:

• E-commerce and shopping cart design and development
• Responsive shopping websites
• Plug-in and module development
• Payment gateway integration and virtual wallets
• Fraud protection and detection systems
• eCommerce Testing Services
• Back-Office services and commerce business infrastructure
• Maintenance and support services
• Dynamic Marketing Services
• Augmented Reality
• Loyalty App Development

The following characterizes our eCommerce services:

• Understanding of location based applications and their impact on retail space to drive business growth through location sensitive applications
• Expertise in loyalty based solutions to attract and retain customers
• Experience in implementing augmented reality based applications for customers across diverse industry segments
• Implementation experience of social commerce strategies for online retail chains, enabling them to receive the desired business traction through enhanced product discovery, product selection and product referrals
• Capabilities around various payment applications using current technology trends such as QR codes, mobile wallets and SMS based solutions
• Digital services for brick-and-mortar stores to assist them in attracting and retaining their customer base through Omni channel retail convergence and in-store applications
• eCommerce enterprise solution capabilities across a wide range of technologies and frameworks including Hybris multichannel commerce solutions, Magento and Drupal commerce platform